The Ultimate Routine

DEFENSCALP™

Defenscalp™ (Epilobium Angustifolium Flower/Leaf/Stem Extract) a natural botanical ingredient, Rosebay Extract, to help balance the microbiome on the scalp. A healthy scalp microbiome means an ideal environment for hair to thrive. Clinical studies show that Defenscalp™ not only reduces the overgrowth of Malassezia yeast, the root cause of dandruff, but it also helps decrease excess oil, reduces the appearance of flakes and scalp inflammation.

PANTHENOL (Vitamin B5)

One of the most underrated heroes in the world of hydrating ingredients, yet found in a wide array of skincare and haircare products, is Panthenol . Also known as provitamin B5, it functions in several different ways as a humectant, emollient and skin-strengthening vitamin. Since it’s a very well tolerated ingredient it brings benefits to dry, damaged and sensitive scalps. Pathenol is capable of binding to the hair surface therefore providing a protective barrier to help fight against frizz, dullness and further damage. 

PENTAVITIN™

Pentavitin™ (Saccharide Isomerate) is a powerful plant based prebiotic ingredient with intense moisturising properties, delivering up to 72 hours of deep hydration to the scalp and hair - even after washing. It strengthens the scalp’s natural barrier, preventing dryness, itching, and irritation while locking in long-lasting moisture. Similar to Hyaluronic Acid, Pentavitin™ draws moisturise to the scalp and hair leaving the strands smoother, softer and more manageable. It’s the ultimate scalp and hair thirst quencher.

JOJOBA OIL

A nourishing, scalp-loving oil that mimics your scalp’s natural sebum. Packed with vitamins, antioxidants, and essential fatty acids, it helps nourish the scalp, soothe irritation, and deeply moisturise without clogging pores. Massaging Jojoba Oil into the scalp can strengthen hair follicles, reduce flakiness, and promote healthier, shinier strands from root to tip. Think of it as nature’s perfect moisturiser.

HYDROLYZED WHEAT PROTEIN

One ingredient that’s a true multitasker for skin, scalp, and hair is Hydrolyzed Wheat Protein. With a similar chemical structure as keratin, this ingredient is a staple in almost all of our products, adding a boost of hydration, conditioning, and soothing benefits. In order to maximise the benefits of wheat protein, the protein molecules are broken down into smaller parts so that it can be easily absorbed through the skin. It’s a must-have in both skincare and scalp care products. 

SWEET ALMOND OIL

Jam packed with essential fatty acids, vitamins A, E, and B, making it a scalp-soothing, hair-strengthening must-have. It works to deeply moisturise the scalp, reduce dryness and irritation, and helps to maintain a healthy skin barrier. Lightweight yet deeply conditioning, this oil also smooths frizz, enhances shine, and helps protect against environmental stressors. In a scalp mask, Sweet Almond Oil ensures lasting hydration and scalp comfort, setting the stage for stronger, healthier hair growth.

HYALURONIC ACID

One ingredient you’ve likely heard of is Hyaluronic Acid, a skincare superstar that’s made its way into the world of scalp care. And for good reason! Hyaluronic Acid is a hydration powerhouse. It’s technically a humectant, meaning it draws moisture in like a sponge, holding up to 1,000 times its weight in water. When applied to your scalp, it encourages the optimal hydration levels, making it perfect for any scalp type, whether dry, oily, or somewhere in between. Plus, it keeps things balanced, something your scalp will thank you for. Just like your skin, your scalp deserves the same level of hydration and attention, and Hyaluronic Acid is a simple yet effective way to show it some love.

ROSEMARY OIL

Rosemary Oil rose to fame (no pun intended), very quickly when some research provided evidence that this healing essential oil could help with hair growth. This natural yet nutrient-rich oil, helps to stimulate circulation on the scalp. The boost in circulation is allowing for more oxygen and nutrients to be delivered to the hair follicles and avoid hair loss. Packed with antioxidants, it also helps reduce scalp inflammation and strengthen strands from the root. Think of it as a wake-up call for sluggish follicles, encouraging thicker, fuller hair over time.

ALOE VERA

Delivers a cooling, soothing, and moisture-boosting effect to calm irritation and dryness. Rich in vitamins, enzymes, and amino acids, it helps reduce redness, relieve itchiness, and supports a healthy scalp barrier. Its lightweight, gel-like texture deeply hydrates without heaviness, making it perfect for restoring balance and comfort to a stressed-out scalp. In a scalp mask, Aloe Vera works to lock in moisture, refresh the skin, and create the ideal environment for stronger, healthier hair growth.

NIACINAMIDE 3%

Niacinamide, or vitamin B3, has become an essential active ingredient for both skin and scalp care. It has so many benefits, it’s no surprise that it’s almost found in all beauty products. The nutrition that Niacinamide provides is critical for supporting cell function and protein synthesis, a.k.a Keratin. The stronger the skin cells are on the scalp, the better it’s able to hold onto hydration, improve circulation and nourish the hair follicles for stronger, thicker looking strands.

WASTAR PINK BERRY

Rich in biflavonoids, Wastar™ Pink Berry is an up-cycled pink berry extract that aims to inhibit inflammation and oxidative stress.Having this active in your scalp care products means less redness, scalp discomfort and itching.

LACTIC ACID

Whether you’re a skincare pro or just starting to explore the world of beauty, you’ve probably come across AHAs (alpha-hydroxy acids). These chemical exfoliants work wonders by sloughing off dead skin cells, revealing fresh, glowing skin underneath. In our Crown Fix Serum, we’ve chosen Lactic Acid. An AHA that’s just as effective yet gentler than glycolic acid. It’s a great option for sensitive skin, helping to break down the bonds of old skin cells on your scalp and aims to reveal a smoother, flake-free surface.

SQUALANE OIL

Squalane Oil is a lightweight, fast-absorbing powerhouse that mimics your skin’s natural moisture, making it perfect for scalp health. With numerous benefits for scalp and hair this natural emollient is highly valued. On the scalp, Squalane forms a protective film on the skin to help maintain hydration and reinforces the skin to prevent dryness, irritation and flakes. Meanwhile, when applied to hair, Squalane performs a similar hydrating role to provide suppleness and shine.