UGLY ANTI-ITCH SAVIOURS

DEFENSCALP™

Defenscalp™ (Epilobium Angustifolium Flower/Leaf/Stem Extract) a natural botanical ingredient, Rosebay Extract, to help balance the microbiome on the scalp. A healthy scalp microbiome means an ideal environment for hair to thrive. Clinical studies show that Defenscalp™ not only reduces the overgrowth of Malassezia yeast, the root cause of dandruff, but it also helps decrease excess oil, reduces the appearance of flakes and scalp inflammation.

PANTHENOL (Vitamin B5)

One of the most underrated heroes in the world of hydrating ingredients, yet found in a wide array of skincare and haircare products, is Panthenol . Also known as provitamin B5, it functions in several different ways as a humectant, emollient and skin-strengthening vitamin. Since it’s a very well tolerated ingredient it brings benefits to dry, damaged and sensitive scalps. Pathenol is capable of binding to the hair surface therefore providing a protective barrier to help fight against frizz, dullness and further damage. 

PENTAVITIN™

Pentavitin™ (Saccharide Isomerate) is a powerful plant based prebiotic ingredient with intense moisturising properties, delivering up to 72 hours of deep hydration to the scalp and hair - even after washing. It strengthens the scalp’s natural barrier, preventing dryness, itching, and irritation while locking in long-lasting moisture. Similar to Hyaluronic Acid, Pentavitin™ draws moisturise to the scalp and hair leaving the strands smoother, softer and more manageable. It’s the ultimate scalp and hair thirst quencher.

HYDROLYZED WHEAT PROTEIN

One ingredient that’s a true multitasker for skin, scalp, and hair is Hydrolyzed Wheat Protein. With a similar chemical structure as keratin, this ingredient is a staple in almost all of our products, adding a boost of hydration, conditioning, and soothing benefits. In order to maximise the benefits of wheat protein, the protein molecules are broken down into smaller parts so that it can be easily absorbed through the skin. It’s a must-have in both skincare and scalp care products. 

LACTIC ACID

Whether you’re a skincare pro or just starting to explore the world of beauty, you’ve probably come across AHAs (alpha-hydroxy acids). These chemical exfoliants work wonders by sloughing off dead skin cells, revealing fresh, glowing skin underneath. In our Crown Fix Serum, we’ve chosen Lactic Acid. An AHA that’s just as effective yet gentler than glycolic acid. It’s a great option for sensitive skin, helping to break down the bonds of old skin cells on your scalp and aims to reveal a smoother, flake-free surface.

POLYQUATERNIUM-10

This one’s all about volume, shine, and detangling power. Anti-static? Check. More bounce? Double check. Polyquaternium-10 is a moisture-locking, lightweight, anti-static polymer that forms a protective film around each strand, reducing tangles, breakage, and flyaways while boosting softness and shine. Think of it as a weightless shield that leaves your hair silky, strong, and frizz-free.