UGLY Holiday Party Saviours

PANTHENOL (Vitamin B5)

One of the most underrated heroes in the world of hydrating ingredients, yet found in a wide array of skincare and haircare products, is Panthenol . Also known as provitamin B5, it functions in several different ways as a humectant, emollient and skin-strengthening vitamin. Since it’s a very well tolerated ingredient it brings benefits to dry, damaged and sensitive scalps. Pathenol is capable of binding to the hair surface therefore providing a protective barrier to help fight against frizz, dullness and further damage. 

NIACINAMIDE 3%

Niacinamide, or vitamin B3, has become an essential active ingredient for both skin and scalp care. It has so many benefits, it’s no surprise that it’s almost found in all beauty products. The nutrition that Niacinamide provides is critical for supporting cell function and protein synthesis, a.k.a Keratin. The stronger the skin cells are on the scalp, the better it’s able to hold onto hydration, improve circulation and nourish the hair follicles for stronger, thicker looking strands.

WASTAR PINK BERRY

Rich in biflavonoids, Wastar™ Pink Berry is an up-cycled pink berry extract that aims to inhibit inflammation and oxidative stress.Having this active in your scalp care products means less redness, scalp discomfort and itching.

ALOE VERA

Delivers a cooling, soothing, and moisture-boosting effect to calm irritation and dryness. Rich in vitamins, enzymes, and amino acids, it helps reduce redness, relieve itchiness, and supports a healthy scalp barrier. Its lightweight, gel-like texture deeply hydrates without heaviness, making it perfect for restoring balance and comfort to a stressed-out scalp. In a scalp mask, Aloe Vera works to lock in moisture, refresh the skin, and create the ideal environment for stronger, healthier hair growth.