Ever wondered how our Straand products are formulated? Ever wondered how long it takes to develop one of our products? We spoke to our formulation chemist, Sarah Adams, to discuss how she got into formulations, her favourite Straand products and what it takes to formulate a product.
What inspired you to want to become a formulation chemist?
I always loved science throughout school, especially chemistry and thought I wanted to end up doing something involving health research. Towards the end of high school I became obsessed with all things beauty related including makeup and personal care (skin, body and hair) products. My dad was the one who suggested I looked into cosmetic formulating. It didn’t even cross my mind as a potential career but it made perfect sense.
What do you wish people knew more about what it takes to formulate products?
Just that there are so many aspects of a formula that can be changed to alter the final product experience and at times how long it takes to nail that. I have worked on many projects which have taken 20 plus rounds of laboratory trials to reach the final product formulation. I think it’s also interesting to understand that there are so many steps that are taken after product formulation to achieve a successful product. Upscaling a formulation to a commercial size brings its own challenges and packaging choice also plays an important role, there’s a lot that goes into the final product.
What’s your favourite Straand product you’ve formulated and why?
My ride or die from the beginning has been the conditioning treatment. It is the best conditioner I’ve ever used. I have super thick hair which has the tendency to get frizzy, the conditioning treatment really helps to smooth out the hair and de-tangles instantly. However I do need to give a shout out to the scalp serum, I have taken a little longer to warm up to this product as I have always been very simple/lazy with my hair routine and never went beyond shampoo and conditioner. However I have now religiously added this into my hair wash routine and I swear my scalp has never felt or looked better.
What’s the process for formulating one of our products?
It’s different for every product, some we nail quite quickly and others take a lot of trial and error. For all products it starts with a product briefing which outlines the goals for the product including texture, colour, scent and performance. From there I research ingredients which will achieve the desired performance whether that be hydration, dandruff, soothing ect. I then create a draft formula and begin playing around with that in the lab until I am happy with the product. The Straand team then conducts their own testing and provides feedback. I tweak the formula from there and continue doing so until everyone is happy with the final product formulation. In general, formulating a product can take anywhere from 3 - 6 months.
Lastly, what’s your favourite ingredient or trend you'd love to see in Straand’s new product development?
Selfishly, I would love a silicone free de-frizz treatment that doesn’t require blow drying to see results. I’m also excited to work on products which incorporate commonly known and effective skincare ingredients into scalp care products.
1 comment
Trusted Crypto Scam Recovery Solutions for Crypto Fraud Victims – Alpha Recovery Experts
If you have fallen victim to a cryptocurrency scam, taking immediate action can make a critical difference in protecting your remaining assets and increasing the chances of tracing stolen funds. ALPHA RECOVERY EXPERTS positions itself within this space as a specialist in digital asset tracing and fraud recovery assistance. The service is designed to help individuals who believe they have been targeted by scam operations, offering investigative support, transaction analysis, and guidance on possible recovery pathways. With a focus on blockchain forensics and scam pattern identification, the goal is to help victims better understand what happened to their funds and what steps may be available next.
Contact them via; https://alpharecoveryexperts.com
What Makes Alpha Recovery Experts Stand Out?
1. Advanced Blockchain Forensics
One of the key strengths of Alpha Recovery Experts is its ability to trace transactions across multiple blockchain networks. By analyzing transaction histories and wallet interactions, they can identify potential recovery pathways that are not obvious to the average user.
2. Tailored Recovery Strategies
No two crypto loss cases are the same. Whether it’s a compromised wallet or a phishing scam, Alpha Recovery Experts develop customized recovery strategies based on the specific nature of the incident.
This personalized approach increases the likelihood of successful asset retrieval while minimizing risk.
3. Focus on Security and Confidentiality
In the cryptocurrency world, privacy is critical. Clients often deal with sensitive financial information, and Alpha Recovery Experts prioritizes data protection throughout the recovery process.
Their systems are designed to ensure secure communication and confidential handling of all case details.
4. Experience with Scam and Fraud Cases
Crypto scams have become increasingly sophisticated, including fake investment platforms, impersonation schemes, and fraudulent exchanges. Alpha Recovery Experts have extensive experience investigating such cases and identifying the digital footprint left by scammers.
This expertise is crucial in helping victims understand what happened and how recovery may be possible.
For anyone affected by crypto fraud, acting quickly and choosing a knowledgeable recovery support team is essential. With increasing global adoption of digital currencies, the need for reliable crypto scam recovery solutions continues to grow. By reaching out to experienced professionals like Alpha Recovery Experts, victims can take an important step toward investigating their case, understanding their options, and pursuing potential recovery pathways in a structured and informed manner.
Homepage; Alpharecoveryexperts.com
Email; Alpharecoveryexpert@consultant.com